Meet french-touch party producer CruSz with his wacky music video

         Image credit: Kevin Deviercy

Emerging from the mists and pulling a middle finger to the world, CruSz has released his latest revolutionary EP, Okay Boomerz. The French producer has lain low for the past few years, however with roots reaching back to the late 90’s, it’s clear he’s paying tribute to his past of creating underground tracks for the club. Using Shutterstock images and deliberately clumsy editing, the accompanying music video is created with one simple goal in mind – to start an undeniable party in your headphones. 

Stream / Download Okay Boomerz EP

Catch up with the french-touch producer and learn about the inspiration behind the snarky EP in the interview below:

Please describe your sound for us.

My sound is dry like too loud whiskey in the mouth. It is synthetic, sometimes filtered, sometimes silly but sometimes subtle. It’s like a French wine: never the same. Always underground.

How did it all start for you?

In 1999, I gave a demo to an artist I really liked in a bar during a party. It was on a digital cassette at the time. His label reminded me and it all started like that. Without the internet…

Tell us about the inspiration of ‘Okay Boomerz’ and its off the wall music video

Ok boomer is an expression that my 15-year-old daughter uses as a political weapon against people with old values. She uses it with the same energy as this New Zealand politician. It was funny to mix this energy with a very “Eurythmics” synth (one of the favorite bands of the boomers). I added a rather electro and club rhythm. It’s a real mash-up!

Kevin is a super talented director, master of visual sampling. He wanted to work on a fun around boomers for this video. He also intensified his ideas with real political demand.

Which three artists would you say made you want to create your own music?

I admire the Bristol wave of the 90s: Tricky, Portishead, Massive Attack. I listened to the French people of that time a lot too: Motorbass and Pépé Bradock. Afterwards, in real life, I’m a fan of Prince and Rick Rubin’s productions. Ok, isn’t “Three” ahaha…

What is your go-to gear/equipment when creating?

Definitely: Ableton Live, my old yamaha CS1x, Mackie speakers and my EMU sampler.

What are some of your key influences in your music? Whether it be the sound created by others, imagery, films or any kind of art form.

I am very influenced by the electronic expression of my feelings. I love the utopia that a simple man, in a room with machines, can broadcast the soundtrack of his life to the whole world. It’s an idea that appeals to me. I love Warhol, cycling, wine, and my friends who influence me a lot. …

What is one sub-genre you think doesn’t get the attention it deserves?

Belgian New-Beat! Listen to Soulwax’s mixtapes on this!

You’ve been creating music for over 20 years, tell us about some of the weirdest things you’ve seen happen during this time.

The strangest thing I could see is that people have been led to believe that music is free according to the streaming companies and that now a song has to be 20 seconds on TikTok to be cool! Ahahah!

Any new or upcoming artists on your radar?

I watch the work of LA Priest, I dream of a new record from AIR that is good. And I would like Rhye to do something other than honeyed groove.

What single night out has been the most memorable for you? As a performer? As an attendee?

Nerd’s first concert in Paris or a White Stripes concert. I don’t know when! My best night? in Bordeaux in a gigantic and almost empty room where a French-Touch fan wanted to pee on us!

What can we expect from you in the near future? Any upcoming projects in the pipeline that you would like to tell us about?

Some remixes, a new EP and why by taking over the DJ Sets.

Famous last words?

French Electro Never Die!

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