Tate McRae’s ‘Greedy’ dominates TikTok

Canadian singer Tate McRae‘s empowering and irresistibly catchy track ‘Greedy’ is storming the internet. It was released through RCA Records on September 15, 2023, as the lead single from her upcoming second studio album Think Later. The song is one of her most commercially successful to date, earning over 260 million streams on Spotify and peaking at number 14 atop the US Billboard Hot 100.

Tate McRae described ‘Greedy’ as a “cool female empowerment song” which she loved, articulating that the song marks the first time people have seen a “feistier and more playful side” of her, being as “unexpected” as it is. First teased to her fans on TikTok on August 4, 2023, the track subsequently went viral on the platform with over 200,000 videos made across different accounts. Billboard writer, Kyle Denis, expressed that the song is a “successful example of a concerted TikTok-focused promotional plan”, as it was carried to success by snippets steadily teased by McRae rather than a random trend.

Incredibly successful in its response from the public, the song peaked at number one in Austria, Bulgaria, Denmark, Greece, Luxembourg, the Netherlands, Norway and the UAE, while entering the top ten in Australia, Canada, France, Germany, Iceland, Ireland, Latvia, New Zealand, Singapore, Sweden, Switzerland, and the United Kingdom.

Watch the music video for ‘Greedy‘ NOW.

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