Music producer HELMAUD has dropped the charming music video for his single ‘Hey Boi Ft. DIXIE’. Born in France, HELMAUD and his crew capture the city of lights in all its glory along with vocalist and friend DIXIE making her sassy performance the main attraction throughout. 

Previously featured on our POP Music for the single premiere, we commented,”‘Hey Boi!’ is a fun party song, whether the party is for one or not. This track is vibrant and has  the energy to overpower any mood and room.”

Music producer HELMAUD adds, “After many unsatisfying cuts based on another story from a former director, I decided to change totally and go for a real DIY video. A variation on an old hip hop famous theme: the whip ride – a tribute to American hip hop iconography. We thought this 1964 Cadillac riding along contemporary Paris would fit the soul vibe on the modern beat and attitude of this song. Knowing that Dixie is half American (New Orleans) & I’m a full Parisian, it made sense. No one was in town or available for the last-minute deadline. Then comes Isabel Deprice, an old friend of mine, (who featured in my previous music video “I Know Your Game”, shot by Ryan Doubiago). In the end, it was shot in 2 hours with an Iphone & edited with an Ipad.”

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